The LifeCam HD-3000 is a true HD camera that gives you bright and colorful video, and makes it easy to post to your favorite social sites. If you can't be there in person, then the next best thing is to show up via the LifeCam HD-3000 Webcam. This true HD camera features 720p HD video chat for a true HD-quality experience and TrueColor technology that automatically delivers a bright and colorful video, in virtually all lighting conditions.